Our History - Toyota of Louisville, A Swope Dealership

Toyota of Louisville can trace it roots back to 1957 when brothers Sam Swope and FW "Bill" Swope founded Swope's Plymouth City. It was then in 1967 when the two brothers took a calculated risk and added the then unknown franchise of Toyota and thus Toyota of Louisville was born.

Since that time, Toyota of Louisville has always been family owned and operated. Through the years several members of the Swope family, including Bill's son's Dick and Carl Swope have spent time at Toyota of Louisville. Even today both Dick and Carl remain active with Dick Swope being the current Dealer Principle.

In 2001, Toyota of Louisville celebrated the move to the current location at the corner of Dixie Highway and Lower Hunters Trace.

Through the years, Toyota of Louisville and the Swope family have always maintained a reputation for fair and honest dealing and for high customer satisfaction.  We are proud of this reputation and will always operate in such a manner as to protect and improve upon it.

To this day we are proud to be A SwopeTM Dealership where Nobody Walks Away!® We invite you to come in and experience the low pressure and straightforward dealing that has made us who we are today.


Toyota of Louisville

6514 Dixie Highway
Directions Louisville, KY 40258

  • Sales: (502) 935-1433
  • Service: (502) 935-1433
  • Parts: (888) 808-1645


  • Monday 9:00AM-9:00PM
  • Tuesday 9:00AM-9:00PM
  • Wednesday 9:00AM-9:00PM
  • Thursday 9:00AM-9:00PM
  • Friday 9:00AM-9:00PM
  • Saturday 9:00AM-6:00PM
  • Sunday 1:00PM-5:00PM
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